Our reliance on interpersonal and corporate communication is an increasingly fast-paced trend. One reason for this trend is the technological advancements in communication, such as the Internet and teleconferencing, which facilitate sending and receiving messages. The other reason is the need for more communication, brought on by economic integrations, outsourcing, and the expansion of world trade, mainly due to the emerging markets, to name a few.

Expectedly, more communication leads the way to misunderstanding or to being misunderstood. I am writing this book considering how a simple misunderstanding could create severe consequences. Misunderstanding has no boundaries, as for instance, it can occur between friends, co-workers, and business negotiators. Misunderstanding, as I will explain, is more apparent in international settings because of diversity of customs, protocols, perceptions, and languages.

The purpose of this book is to provide further awareness of many situations and types of misunderstandings, both within and in cross-cultural settings, focusing on interpersonal, management, marketing, and business communication. By taking into account various unwanted and irrevocable outcomes of misunderstandings, I will conclude with a host of guidelines for minimizing such conditions for misunderstanding. My hope is to contribute by promoting shared understanding among all in our culturally diverse environment.

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